About Colleen Cooke
Helping the people in organizations solve the problems that matter most — and building the foundations to keep growing is very, very satisfying.
For more than 30 years, I’ve partnered with leaders navigating complexity: new directions, shifting structures, teams that need alignment, and missions that deserve better execution. Our work brings together strategy, communications, leadership coaching, and organizational problem solving — not as separate services, but as one integrated approach to helping you move forward.
I approach strategy as a design discipline. The name ‘Formis Advising’ says what I actually believe: that good strategy has form — it’s structured, considered, and built to endure. Forma is Latin for form, design, and beauty. It’s also the root of formative — because the work we do shapes organizations at a foundational level.
Fifteen years in nonprofit roles — alongside two decades of consulting — have shaped how I think about mission-driven organizations and ideas: what they need, where they get stuck, and what becomes possible when strategy and execution finally align.
Based in Seattle, I work with nonprofits and organizations worldwide.
Intuitive
I read people, not just problems. Dynamics, subtext, what's said and what isn't — I bring that understanding into every engagement.
Committed
Organizational challenges aren't abstract. Real people carry the weight of them. I don't forget that, and it shows in how I work.
Observant
I notice how details, patterns, and environments quietly shape how organizations work and see where the real opportunity lives.
Partners
Formis Advising has a dynamic team of partners with whom I collaborate to meet your needs, including:
The Fabulous Jen Parker a brand wiz and an artist.
Parker Design House - Bringing Brand Promise to Life
The Talented Kelly Wisecarver is an expert story teller.
Wisecarver Public Relations - Generating Stories People Respond To
The Wise Daisy Swan
Daisy Swan - Coaching for Fulfilling Careers & Healthy Life Strategies
The Amazing Ed Lee
Threadword Design - Creating Strategic & Illuminating Presentations
Let’s Work Together
If you’re facing a challenge, planning for growth, or simply want a sounding board for an important decision, we would be happy to talk.
Call us at 206.271.9198 or share your information using the contact form.