About Us
We help organizations solve the problems that matter most — and build the foundations to keep growing.
For more than 30 years, we’ve partnered with leaders navigating complexity: new directions, shifting structures, teams that need alignment, and missions that deserve better execution. Our work brings together strategy, communications, leadership coaching, and organizational problem solving — not as separate services, but as one integrated approach to helping you move forward.
We approach strategy as a design discipline. The name ‘Formis Advising’ says what I actually believe: that good strategy has form — it’s structured, considered, and built to endure. Forma is Latin for form, design, and beauty. It’s also the root of formative — because the work we do shapes organizations at a foundational level.
Fifteen years in nonprofit roles — alongside two decades of consulting — have shaped how we think about mission-driven organizations and ideas: what they need, where they get stuck, and what becomes possible when strategy and execution finally align.
Based in Seattle, we work with nonprofits and organizations worldwide.
Dedicated
I’m not here to hand you a plan and move on. I stay engaged until the work is done and doing what it should.
Empathetic
I understand that behind every organizational challenge are real people with real stakes. I don’t lose sight of that.
Observant
I notice what’s not being said as much as what is — and I bring those insights into the work.
We’ve worked with (and for) some pretty wonderful people and organizations.
Alaska Airlines
Alight
Amazon
Brooks Running
Citicorp
Cucina Fresca
Daisy Swan Coaching
Hart Schaffner Marx
Macerich | Redmond Town Center
Microsoft & partners: HP, Acer, & Gateway
Northwest Eye Design
Premera Blue Cross
San Francisco Travel Association
Studio TJP
The Magnificent Mile Association
The Sigourney Award Trust
Seattle Children’s Hospital
Starbucks
Unify Consulting
Union National Bank
Xome
Partners
Formis Advising has a dynamic team of partners whom we collaborate with to meet your needs, including:
The Fabulous Jen Parker a brand wiz and an artist.
Parker Design House - Bringing Brand Promise to Life
The Talented Kelly Wisecarver is an expert story teller.
Wisecarver Public Relations - Generating Stories People Respond To
The Wise Daisy Swan
Daisy Swan - Coaching for Fulfilling Careers & Healthy Life Strategies
The Amazing Ed Lee
Threadword Design - Strategically Awesome Presentations
Let’s Work Together
If you’re facing a challenge, planning for growth, or simply want a sounding board for an important decision, I’d be happy to talk.
Call me at 206.271.9198 or share your information using the contact form.